Advertising practicums (known outside British Columbia as 'internships') are done at agencies, and are ideal for advertising, marketing, communications, or sociology majors. At an advertising agency, you will work as a member of a team. You may assist with SWOT analyses for new clients, cross cultural advertising research, the development of logos, websites, and print adverts, and you will sit in on strategy meetings. Computer skills are important for this practicum - the greater your skills, the more in depth your experience will be. Knowledge of Adobe Creative Suite, and familiarity with Mac computers will be a major asset. In addition to specialized duties, you will also assist with day-to-day office administration.
Learn more about practicums and internships at www.experienceeducation.ca