After MUCH resistance, I've finally got round to printing a brochure. This one is for host company recruitment - promoting our programs to restaurants, shops and cafes, and asking them to host a student. For the last couple years of business, we've been working with emails and nicely typed letters. I always thought brochures were kind of pointless for B2B stuff like host company recruitment. Actually, no - I still do think they're kind of unnecessary.
But I do have to admit they look cool, and the format does force you to be concise and to the point - so that's positive. Here's the first of our brochures - it's for casual work experience. We'll be doing 2 more for our other programs at the end of next week. If you click on the picture you can sort of read it: